Good Ol' Holyoke, Mass.
The Place Where the Pulps Came From
In helping me assemble my list of post-pulp digests, Richard Moore openly speculated that 1 Appleton Street, Holyoke, Massachusett, listed so often as the "publisher's address" of so many crime pulps and digests, must surely have been a mail drop to dodge bill collectors -- or that Holyoke was the address of the distributor.
But sci-fi legend Robert Silverberg, who wrote crime fiction for several of these magazines, has finally come up with the answer. It turns out that Holyoke wasn't the distributor -- they were simply the cheapest printer around, and dozens of magazines in the late 1950s -- of all sorts -- were printed there. Which also explains why so many of those magazines have the look of having been printed by the lowest bidder -- they were!
Among those digests that listed "1 Appleton Street, Holyoke, Mass" as their publisher's address were:
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